Miraculous Corp Signs Multiple New Food & Beverage Partners

New partners cover various territories.

License Global

May 20, 2024

2 Min Read
Miraculous Surprise Drinks, Miraculous Corp
Miraculous Surprise DrinksMiraculous Corp

The newly launched Miraculous Corp and ZAG have signed multiple food and beverage partners around the world for the Miraculous brand.

With an upcoming back-to-school August launch across North America and Europe, Surprise Drinks will launch a range of miraculous-flavored water across both continents. Meanwhile, in the U.S., The Ricky Joy Company will launch a range of Miraculous drinks, jellies and candies in June.

In Europe, long-term partner Dolfin will launch a new Miraculous confectionery range this summer, including confectionery and chocolate eggs, and San Carlo will incorporate the series superheroes on its potato chip packages throughout Italy.

Several new Miraculous initiatives are in the works across the Middle East and North Africa to launch this summer. In Saudi Arabia, Herfy, one of the largest fast-food chains in the Middle East, is launching a Miraculous Kids Happy Meal program. Turkey’s İÇİM will be soft launching a Miraculous line of milkshakes in June with a 360-marketing campaign starting in September; Delice Danone will be launching a juice line in Tunisia and Les Eaux Minérales d’Oulmès in Morocco will have bottled water promotion.

Also, SAI GROUP Kandiz is launching Miraculous frozen ready meals. Initial offerings include spaghetti bolognese, shepherd’s pie and tomato mascarpone spaghetti. These nutritious and convenient meals will be available in the UAE and Saudi Arabia, as well as the U.K. and Germany. More meals are in development.

In Mexico, ICEE is gearing up to release the third series of limited-edition Miraculous plastic cups in July. Over 250,000 cups will showcase six original Miraculous Manga designs and will be distributed across 840 ICEE retail partners.

“Full of adventure and inspiration, ‘Miraculous: Tales of Ladybug & Cat Noir’ continues to entertain kids across the globe, and a key part of their connection is engaging with their favorite characters and products beyond the screen,” says Lisa K. Foster, senior vice president, licensing, North America, Miraculous Corp. “These latest agreements with partners around the world provide fans with a range of nutritious and hydrating beverages and meals along with delightful treats for a little indulgence as part of a balanced diet.”

About the Author(s)

License Global

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