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Licensing International Excellence Awards Winners Revealed
Ceremony was held May 20 at HyperX Arena Las Vegas.
License Global
May 21, 2024
3 Min Read
Licensing International Awards, HyperX Arena, Las VegasLicense Global
The winners of the 2024 Licensing International Excellence Awards were unveiled last night in a ceremony that brought together industry executives from around the world to celebrate the best of the global brand licensing community.
The winners were selected from 197 finalists in 32 categories. More than 800 submissions were received, narrowed down by an expert global judging panel of 200 judges from 20 countries.
Returning this year, the Excellence Awards were hosted by George Leon, founder, chief executive officer, Cakewalk Entertainment; and Maca Rotter, president, chief executive officer, La Panadería. The awards were presented by sponsors, Alifish, InSpirit Designs, Jazwares, SEGA and Stumble Guys.
The Excellence Awards honor innovation and creativity in the licensing community.
A new category was introduced this year for Best Advertising Campaign Featuring a Brand, which honors print, radio, TV, cinema and outdoor media advertisements where a property is used to elevate and promote another brand. Also, for the first time, each individual member of Licensing International had the chance to vote for The Members’ Choice Award, which celebrates licensed offerings that extend a brand in unexpected and innovative ways.
“The Licensing International Excellence Awards winners represent the boundless creativity, ingenuity and talent of the global brand licensing industry,” says Maura Regan, president, Licensing International. “We congratulate this year’s winners on their adeptness in bringing the world’s most beloved brands, characters and properties to consumers in exciting and unique ways.”
Maura Regan, president, chief executive officer, Licensing International, opening the Licensing Awards 2024
The 2024 Licensing International Excellence Awards winners:
Best Licensed Brands
Best Brand: Animated Bluey – Ludo Studio and BBC Studios
Best Brand: Art, Design or Museum V&A
Best Brand: Corporate United States Postal Service (Global Icons)
Best Brand: Food, Beverage, Restaurant M&M’S – Mars Wrigley (Brand Central)
Best Brand: Interactive or Digital Brand Chefclub
Best Brand: Live Action “Ted Lasso” – Warner Bros. Discovery
Best Brand: Music Artist, Celebrity or Fashion Grateful Dead – Warner Music Experience
Best Brand: Publishing, Stationery or Social Expression Moomin – Moomin Characters Oy Ltd (Rights & Brands)
Best Brand: Sports, eSports or Collegiate NASCAR
Best Brand: Toy Barbie – Mattel
Best License Products
Best Product: Apparel, Footwear or Accessories for Corporate Brands Loungefly – McDonald’s (The Joester Loria Group)
Best Product: Apparel, Footwear or Accessories for Entertainment Brands GUCCI – Gremlins
Best Product: Appliances, Housewares or Electronics for Corporate Brands Car Off Shore – FIAT 500 (IMG)
Best Product: Appliance, Housewares or Electronic Product for Entertainment Brands Dalstrong – Batman
Best Product: Food or Beverage for Corporate Brands Ferrero/The Coca-Cola Company – Sprite (CAA Brand Management)
Best Product: Food or Beverage for Entertainment Brands FoodStory Brands – Yellowstone
Best Product: Health & Beauty Hismile – Wonka
Best Product: Home Décor Eichholtz – The Met (Beanstalk)
Best Product: Interactive or Digital Product Apple – Peanuts
Best Product: Publishing, Social Expression or Back-to-School Moleskine – Van Gogh Museum (Art Studio 3, Italy)
Best Product: Toys, Games, Novelties or Role Play (ages 0-8) Fun.com – Disney Pixar
Best Product: Toys, Games, Novelties or Role Play (ages 8+) Big Potato Games – U.S. Postal Inspection Service (Global Icons)
Other Awards
Best Advertising Campaign Featuring a Licensed Brand Golf’s Happy Place – PGA TOUR Superstore (Born Licensing)
Best Collaboration: Hardlines or Packaged Goods Caran d’Ache x Keith Haring – (Artestar/CAA Brand Management)
Best Collaboration: Softlines Swatch x Jean-Michel Basquiat (Artestar)
Best Licensed Promotion 7-Eleven x Brown & Minions – CP ALL PUBLIC COMPANY (7-ELEVEN) (Pacific Licensing Studio Pte Ltd.)
Best Location-Based Experience or Initiative “Shrek” x Airbnb
Best Retailer: Corporate, Lifestyle, Fashion or Sports Brands Kohl’s – Crayola (Retail Monster)
Best Retailer: Entertainment Brands Williams Sonoma – Bridgerton
Best Sustainability Initiative ERDOS Polar Series – Narwhal Ocean Research Center (ALFILO Brands)
Members’ Choice Award Barbie x Zara
Most Impactful Service Provider Dependable Solutions
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