Licensing International Excellence Awards Winners Revealed

Ceremony was held May 20 at HyperX Arena Las Vegas.

License Global

May 21, 2024

3 Min Read
Licensing International Awards,  HyperX Arena, Las Vegas
Licensing International Awards, HyperX Arena, Las VegasLicense Global

The winners of the 2024 Licensing International Excellence Awards were unveiled last night in a ceremony that brought together industry executives from around the world to celebrate the best of the global brand licensing community.

The winners were selected from 197 finalists in 32 categories. More than 800 submissions were received, narrowed down by an expert global judging panel of 200 judges from 20 countries.

Returning this year, the Excellence Awards were hosted by George Leon, founder, chief executive officer, Cakewalk Entertainment; and Maca Rotter, president, chief executive officer, La Panadería. The awards were presented by sponsors, Alifish, InSpirit Designs, Jazwares, SEGA and Stumble Guys. 

The Excellence Awards honor innovation and creativity in the licensing community.

A new category was introduced this year for Best Advertising Campaign Featuring a Brand, which honors print, radio, TV, cinema and outdoor media advertisements where a property is used to elevate and promote another brand. Also, for the first time, each individual member of Licensing International had the chance to vote for The Members’ Choice Award, which celebrates licensed offerings that extend a brand in unexpected and innovative ways.

“The Licensing International Excellence Awards winners represent the boundless creativity, ingenuity and talent of the global brand licensing industry,” says Maura Regan, president, Licensing International. “We congratulate this year’s winners on their adeptness in bringing the world’s most beloved brands, characters and properties to consumers in exciting and unique ways.”

Licensing Awards 2024, Maura Regan, president, chief executive officer, Licensing International

The 2024 Licensing International Excellence Awards winners:

Best Licensed Brands

  • Best Brand: Animated Bluey – Ludo Studio and BBC Studios

  • Best Brand: Art, Design or Museum V&A

  • Best Brand: Corporate United States Postal Service (Global Icons)

  • Best Brand: Food, Beverage, Restaurant M&M’S – Mars Wrigley (Brand Central)

  • Best Brand: Interactive or Digital Brand Chefclub

  • Best Brand: Live Action “Ted Lasso” – Warner Bros. Discovery

  • Best Brand: Music Artist, Celebrity or Fashion Grateful Dead – Warner Music Experience

  • Best Brand: Publishing, Stationery or Social Expression Moomin – Moomin Characters Oy Ltd (Rights & Brands)

  • Best Brand: Sports, eSports or Collegiate NASCAR

  • Best Brand: Toy Barbie – Mattel

Best License Products

  • Best Product: Apparel, Footwear or Accessories for Corporate Brands Loungefly – McDonald’s (The Joester Loria Group)

  • Best Product: Apparel, Footwear or Accessories for Entertainment Brands GUCCI – Gremlins

  • Best Product: Appliances, Housewares or Electronics for Corporate Brands Car Off Shore – FIAT 500 (IMG)

  • Best Product: Appliance, Housewares or Electronic Product for Entertainment Brands Dalstrong – Batman

  • Best Product: Food or Beverage for Corporate Brands Ferrero/The Coca-Cola Company – Sprite (CAA Brand Management)

  • Best Product: Food or Beverage for Entertainment Brands FoodStory Brands – Yellowstone

  • Best Product: Health & Beauty Hismile – Wonka

  • Best Product: Home Décor Eichholtz – The Met (Beanstalk)

  • Best Product: Interactive or Digital Product Apple – Peanuts

  • Best Product: Publishing, Social Expression or Back-to-School Moleskine – Van Gogh Museum (Art Studio 3, Italy)

  • Best Product: Toys, Games, Novelties or Role Play (ages 0-8) – Disney Pixar

  • Best Product: Toys, Games, Novelties or Role Play (ages 8+) Big Potato Games – U.S. Postal Inspection Service (Global Icons)

Other Awards

  • Best Advertising Campaign Featuring a Licensed Brand Golf’s Happy Place – PGA TOUR Superstore (Born Licensing)

  • Best Collaboration: Hardlines or Packaged Goods Caran d’Ache x Keith Haring – (Artestar/CAA Brand Management)

  • Best Collaboration: Softlines Swatch x Jean-Michel Basquiat (Artestar)

  • Best Licensed Promotion 7-Eleven x Brown & Minions – CP ALL PUBLIC COMPANY (7-ELEVEN) (Pacific Licensing Studio Pte Ltd.)

  • Best Location-Based Experience or Initiative “Shrek” x Airbnb

  • Best Retailer: Corporate, Lifestyle, Fashion or Sports Brands Kohl’s – Crayola (Retail Monster)

  • Best Retailer: Entertainment Brands Williams Sonoma – Bridgerton

  • Best Sustainability Initiative ERDOS Polar Series – Narwhal Ocean Research Center (ALFILO Brands)

  • Members’ Choice Award Barbie x Zara

  • Most Impactful Service Provider Dependable Solutions

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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