Monster Jam Revs Up with Beanstalk

Licensing agency to accelerate Monster Jam into multiple categories across Europe and the Middle East.

License Global

May 20, 2024

1 Min Read
Grave Digger Monster Jam truck, Beanstalk
Grave Digger Monster Jam truckBeanstalk

Monster Jam has appointed Beanstalk to grow its consumer products and licensing program. As the licensing agency for Monster Jam in Europe and the Middle East for consumer products, services and experiences, and globally for video game crossovers, Beanstalk will extend the brand’s thrilling experience beyond the arena, bringing the excitement of Monster Jam to fans in new ways through innovative partnerships.

Monster Jam currently has a long-term partnership with Spin Master and continues to grow video game franchise in partnership with Milestone, with the release of “Monster Jam Showdown” set for launch this year. Leveraging this established success, Beanstalk will capitalize on Monster Jam’s momentum, driving expansion into innovative and unexpected product categories.

“We are very excited to appoint Beanstalk as our licensing agent to grow our licensing program across Europe and the Middle East,” says Jeff Bialosky, senior vice president, global partnerships, Feld Entertainment.

The partnership will see Beanstalk focus on expanding Monster Jam’s presence, steering the brand into an array of lifestyle categories for fans of all ages, including apparel and accessories, homeware, publishing, and back-to-school. Furthermore, Beanstalk will leverage its expertise in gaming to expand the brand across digital platforms globally, bringing the action and thrill of Monster Jam into leading videogame titles.

“We are thrilled to partner with Monster Jam, a powerhouse brand that embodies excitement, thrill, and entertainment,” says Dave Tovey, associate vice president, brand management,  Beanstalk. “Monster Jam’s dynamic appeal and its universal themes of action, adrenaline, and unforgettable family fun present exciting opportunities to extend the brand into categories that resonate with fans of all ages. We look forward to bringing this unique brand to life in new ways, and continuing to make Monster Jam as big as it gets.”

About the Author(s)

License Global

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