McFarlane Toys Teams with UFC for Collectibles Line

Collectibles will immortalize some of UFC’s most iconic athletes.

License Global

May 17, 2024

1 Min Read
McFarlane Toys and UFC logos
McFarlane Toys and UFC logosMcFarlane Toys, UFC

McFarlane Toys has announced the signing of a new global licensing agreement with UFC, which will deliver physical and digital collectibles to fans, spanning the UFC roster. The collectibles will commemorate some of UFC’s most iconic athletes and moments as 6-inch, ultra-detailed, posed, physical and digital figures.

“Since UFC burst onto the sports scene, this brand has been growing bigger and bigger every year,” says Todd McFarlane, founder, chief executive officer, McFarlane Toys. “It now stands as one of the premiere brands in sports, as hundreds of millions of fans globally have embraced its thrilling, non-stop action. And now, for us to be able to do some cool things with authentic-looking figures, both physically and digitally, it’s going to be a real treat.”

“We’re excited to partner with McFarlane Toys, one of the most respected manufacturers of intricate collectible figures in the industry,” says Tracey Bleczinski, senior vice president global consumer products, UFC. “UFC fans are among the most passionate in all of sports and we are confident in McFarlane’s ability to deliver authenticity to our fans with a collection of unique, accurately crafted figures, inspired by some of UFC’s most elite athletes.”

The product launch is slated for this fall and will be available online and at select retailers worldwide. All digital products will be redeemable at Mcfarlanetoys.digital, offering fans a seamless integration of physical and virtual collections.

Related:UFC Wear is a Big Win with Fans

The agreement was brokered by UFC’s licensing agency, IMG.

About the Author(s)

License Global

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