RWS Global Acquires Great Big Events

RWS Global establishes global sports division, RWS Global Sports.

License Global, Content Editor

May 17, 2024

1 Min Read
RWS Global logo
RWS Global logoRWS Global

RWS Global, a global developer of live moments, has announced the acquisition of Great Big Events (GBE), a sports event production company known for its work on the world’s biggest sporting events. Past credits include over 100 World Championships, World Cups, Olympic, Paralympic, Commonwealth and multi-sport games. As a result of this transaction, the company is launching RWS Global Sports, a new division of RWS Global that will provide a comprehensive range of offerings, including venue design, entertainment, sports production, merchandise and more. The new RWS Global Sports division will serve as a one-of-a-kind solution for clients, offering end-to-end live experiential offerings for audiences worldwide.

“This exciting acquisition redefines the possibilities for integrated, live sports and entertainment experiences on a global scale and propels us into a new realm of innovation and creativity,” says Ryan Stana, chairman, chief executive officer, RWS Global. “Fusing together our teams, resources and talent strengthens our position as leaders in the live experiential sector and allows us to deliver unprecedented live sports and entertainment experiences for our clients and their audiences across the globe.”

Kim Henshaw, co-founder, GBE, will join and lead the RWS Global Sports division, bringing extensive industry expertise and knowledge as RWS Global continues to expand its presence in the live entertainment and sporting events market.

“We are thrilled to be joining forces with RWS Global and excited about the endless possibilities ahead,” says Henshaw, executive vice president, RWS Global Sports. “With our combined expertise, we will develop unparalleled live sports experiences and set a new standard for the industry. Today marks the beginning of an incredible journey, and we can’t wait to showcase the innovative and groundbreaking work we will achieve together with RWS Global.” 

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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