Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
“Gas Monkey Garage is a lifestyle brand that goes beyond the TV,” says brand owner Richard Rawlings. “We are pumped to bring these new partners on board and give our fans more of the products they want.”
New Gas Monkey Garage licensees include Westchester for utility gloves and welding caps; Waterloo for tools, storage and accessories; Gatco for utility knives; and MjC for sleepwear. These new partners join anchor apparel and accessories licensees, Fifth Sun, Concept One, H3 and JCorp.
“From auto enthusiasts to garage groupies, people just can’t get enough of this brand,” says Jay Asher, partner, Brandgenuity. “Richard Rawlings’ passion has helped transform the automotive category from traditional how-to to true autotainment with an edge. We believe there is a lot of room to grow with existing licensees and beyond as we continue to build the program.”