Exhibitor Spotlight: Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website.  

Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. The brand has become one of the world’s most valuable media franchises and ranked as No. 5 in License Global’s latest Top Global Licensors Report, and it celebrated its 25th anniversary in 2021. The brand has permeated multiple sectors of the licensing business during those 25 years and has shown no signs of slowing down. 

“Pokémon has a massive fanbase and broad global appeal, loved across all ages and demographics,” says Mathieu Galante, licensing director, EMEA, The Pokémon Company International. “To reflect this, the franchise covers multiple pillars, from video games to mobile apps as well as the Pokémon Trading Card Game, animation/movies, Play! Pokémon competitive events and licensed products. Pokémon is an iconic brand that adapts to stay incredibly relevant without losing its original ethos. It has evolved into new areas such as live-action film, the phenomenally popular ‘Pokémon GO’ mobile game, entertainment collaborations with the P25 Music project featuring Katy Perry, Post Malone and more – digital fashion, too.” 

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The latest news in the world of Pokémon includes the brand taking over Harrods toy floor, a limited-edition collection with Balmain, apparel with ASOS, shoes with Clarks and even Squishmallows with Jazwares. 

Want to hear more? Check out our exclusive profile on the brand here. To learn more about Pokémon’s latest and greatest in person, register to attend Brand Licensing Europe here and visit them at stand B121.