Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website.
Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. The brand has become one of the world’s most valuable media franchises and ranked as No. 5 in
, and it celebrated its 25th anniversary in 2021. The brand has permeated multiple sectors of the licensing business during those 25 years and has shown no signs of slowing down.
“Pokémon has a massive fanbase and broad global appeal, loved across all ages and demographics,”
, The Pokémon Company International. “To reflect this, the franchise covers multiple pillars, from video games to mobile
and more – digital fashion, too.”
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