Squishmallows and 'Pokémon' Join Forces

Huggable versions of Pikachu and more will debut later this year.
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License Global

July 21, 2022

Pikachu Squishmallow.
Pikachu Squishmallow.Jazwares


has announced that Squishmallows x "


" is coming soon to retail. Exclusively revealed at San Diego Comic-Con, the new Squishmallows x "Pokémon" collection is a collaboration with The Pokémon Company International, combining the personalities of Squishmallows with some "Pokémon" in the franchise.  

"Joining forces with 'Pokémon' to bring fans this monumental new offering takes the Squishmallows brand to a completely new level of pop-culture coolness," says Gerhard Runken, senior vice president, brand and marketing, Jazwares. 

Officially launching this fall on PokemonCenter.com, the Squishmallows x "Pokémon" collab builds on each brand's unique DNA and multi-generational appeal. Electric-type Pokémon Pikachu and the Ghost- and Poison-type "Pokémon" Gengar will now be huggable Squishmallows, available on PokemonCenter.com later this year.  

"'Pokémon' continues to offer new and premier ways for fans to experience and show their love for the brand," said Amy Sachtleben, director

of licensing, The Pokémon Company International. "This collaboration with Jazwares to introduce 'Pokémon' in the immensely popular Squishmallows expression is a perfect fit for fans of both brands. We can't wait to see reactions at Comic-Con International in San Diego and the upcoming launch on PokemonCenter.com."

Jazwares is exhibiting at Brand Licensing Europe 2022. Find out more info 



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