ASOS Debuts ‘Pokémon’ Collection

Apparel licensee, Poetic Brands, and ASOS have released a 38-piece collection of apparel inspired by “Pokémon.”  

The collection includes T-shirts, dresses, hoodies, knitwear, denim shorts, a denim jacket, denim short dungarees, swimwear and accessories and features several “Pokémon” characters. The partnership builds on Poetic Brands’ ongoing relationship with the online retailer. 

“Pokémon is instantly recognizable and loved globally,” says Anne Bradford, commercial director, Poetic Brands. “The 20-somethings who grew up with the brand, are now the fashion-forward ASOS customer, so the collaboration has the perfect synergy. Gen Z is also seeking nostalgic comfort in a pre-social media era, as they reminisce about old, joyful times while gaming, and therefore ‘gamerstalgia’ is trending. We’ve really enjoyed bringing these iconic characters to the ASOS collection and are looking forward to seeing the designs being worn by fans.” 

 “We are thrilled to launch this ‘90s-inspired cross-category collection in partnership with Poetic Brands and ASOS,” says Mathieu Galante, licensing director, EMEA, The Pokémon Company International. “The diverse apparel range has something for everyone across ASOS’s core market of young adults.” 

The range gives a nod to the early era of “Pokémon,” and sticker frames will bring the photos to life, referencing ‘90s school notebooks in a nod to the origins of the brand. 

Related:Hanna Andersson Launches ‘Pokémon’ Capsule Collection

The “Pokémon” collection is on ASOS.com now.