New for autumn/winter 2022, the two brands unite to create footwear inspired by Pokémon.

License Global

August 1, 2022

2 Min Read
Pokémon Wallabee boots.
Pokémon Wallabee boots.Clarks

The Clarks Pokémon collection brings Pokémon and its entertainment brand icons to life – including Pikachu, Squirtle, Mewtwo and the Poké Ball. 

The designs can be found on classic Clarks Kids and legendary Clarks Originals sneakers and shoes, creating a collection of 10 styles crafted for school and everyday wear. 

U.K. customers will receive an exclusive free mystery Pokémon Trading Card Game Fun Pack with every purchase made across Clarks Kids and Originals Pokémon products from today, while stocks last. 

“We wanted to use the credibility and popularity of Pokémon to connect quickly with consumers and establish Clarks Kids as a relevant footwear brand globally,” says Rosie McKissock, business manager, Clarks Kids. “Gaming has been a growing hobby for our key focus age groups for some time, but over the course of the pandemic, it became more than just a hobby, but a way for kids to express themselves, interact, etc. So, it made total sense for Clarks, as a kids’ specialist, to seek out a partner that reflected the priorities and passions of our consumers!” 

Part of the Clarks Kids collection, Grip Pokémon sneakers make their mark on the playground or pitch with soles that stamp Poké Ball designs with every step. The Grip Pearl trainers feature characters Pikachu, Squirtle and Mewtwo. 

Related:Squishmallows and 'Pokémon' Join Forces

Clarks Originals styles also get the Pokémon treatment. The kids’ Wallabee Mist boasts the same upper as the Clarks Originals Wallabee. The shoes include black suede uppers and a Pikachu outline. A classic black suede adults’ Wallabee Boot is also embossed with a Pikachu print and finished with an embroidered Poké Ball and contrast fobs.  

“Pokémon is renowned for its collaborations with leading fashion brands to create unique and surprising collections,” says Mathieu Galante, licensing director, EMEA, The Pokémon Company International. “We are delighted to be stepping out with Clarks who for years have been a leading supplier of quality children’s footwear in the U.K. on this exciting new collection. We hope that children across the country will be returning to school in their Pokémon Clarks shoes.” 

The Pokémon Company International is exhibiting at Brand Licensing Europe 2022. Find out more info here

About the Author(s)

License Global

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