Next month, 25,000 participating Subway locations in North America will offer a WordWorld board book and matching meal bag for every Subway Fresh Fit for Kids Meal purchase. The promotion ends in December 2011. In addition, French-speaking Canadian territories will offer a French-language version of promotional products.
"Subway is the ideal partner to deliver WordWorld books that encourage children and their parents to read together," says Don Moody, creator and chief executive officer of WordWorld. "Getting children ready to read in time for school is imperative for their future success and this exciting Subway promotion reinforces this message."
"WordWorld" airs on PBS Kids in the U.S., TVO in Ontario and Knowledge Networks in British Columbia.