a cooking magazine from Reader's Digest, has selected Moda Licensing to manage its brand extension program.
The Taste of Home property is made up of three magazines, 40 special interest recipe collections, cookbooks, 300 local cooking schools and Tasteofhome.com.
"Taste of Home has significant differentiators, including real food and experiences from real home cooks, and that authenticity has timeless and broad-based consumer relevance," says Michelle Alfandari, president and chief executive officer of Moda Licensing. "This amazing brand will soon grow to branded merchandise that will dominate in its space as it touches a very large and growing consumer base through traditional and new media. We are very excited and pleased to be working with such a dynamic and entrepreneurial group of people."
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