Wolverine and Ram Truck Brand Debut ‘Built for the Driven’ CollectionWolverine and Ram Truck Brand Debut ‘Built for the Driven’ Collection

In celebration of Labor Day, Wolverine, the 139-year-old heritage work brand, and the Ram Truck Brand are back with their second exclusive collaboration. The limited-edition "Built for the Driven" collection features American made boots, clothing and accessories. The deal was brokered with IMG in partnership with Stellantis.

"Our collaboration with the Ram Truck Brand has seamlessly allowed us to connect to existing and new consumers with our unique and purposeful product," says Scott Schoessel, vice president of marketing, Wolverine. "Though most importantly, this co-branded collection is helping to inspire the next generation of skilled tradespeople to develop their careers and close the skilled trades gap that continues to exist in our country today."  

Alongside the two work boot styles of the Wolverine x Ram Tradesman Safety Toe boot and cobranded socks from the 2021 collection, the new "Built for the Driven" collection includes the addition of a graphic T-shirt, sweatshirt and beanie.  

"Together with Wolverine, we're excited to release our second licensed collection 'Built for the Driven' to create more awareness around educational opportunities in the skilled trades workforce," says Marissa Hunter, senior vice president, marketing, Stellantis North America. "From the thoughtfully designed work boots to the graphic tees, this collection is designed to educate and empower young men and women entering the work force about the many reputable career occupations available in skilled trades."  

Related:Ram Truck Brand Launches Boot Collection

As part of the launch, Wolverine is donating $75,000 to the SkillsUSA Hope Fund that's providing equitable access to opportunities for more youth to pursue their skilled trades career.

IMG is exhibiting at Brand Licensing Europe 2022. Find out more info here.