Wolverine and Ram Truck Brand Celebrate Workers with New Boot Collection Collab

The special-edition USA-built collection supports the next generation of skilled workers.

License Global, Content Editor

September 3, 2021

1 Min Read
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Wolverine, the 138-year-old boot and clothing brand, and Ram Trucks have unveiled a collaboration to celebrate those in the skilled trades and the work ethic that it takes to succeed. The U.S.-built collection of boots is inspired by the performance and details of Ram Trucks, and for each item pre-ordered, Wolverine and Ram Truck will donate to SkillsUSA, a nonprofit organization focused on supporting the next generation of skilled tradespeople. 

“We are proud to partner with Ram Trucks, an industry leading brand, to honor essential workers and the excellent career opportunities the skilled trades offer,” says Tom Kennedy, global brand president, Wolverine Footwear and Apparel. “Since 2017, Wolverine has donated more than $2 million toward supporting the next generation of skilled workers and we’re excited to be working with another brand that is equally passionate about investing in the future of the American workforce.” 

The special-edition boot collection is built in the U.S. and is inspired by the iconic details of Ram Trucks. 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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