December 2, 2021
"We're excited to launch our design collaboration with premium boot maker Lucchese, showcasing again how the Ram Truck brand takes great pride in delivering a high level of quality and craftsmanship in every product delivered to customers," says Marissa Hunter, vice president, marketing, North America. "This one-of-a-kind collection brings together these two high-end brands, drawing inspiration from the premium materials featured inside the Ram Limited Longhorn 10th Anniversary Edition."
The handcrafted boot collection inspired by the details of the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition includes five total Ram-branded boots with three styles for men and two types for women:
Ram Men's Tooled Western Boot - men's hand-tooled quarter and giant gator vamp;
Ram Men's Caiman Horseman Boot - men's hand-cut inlay quarter and giant belly caiman vamp;
Ram Men's Ostrich Horseman Boot - men's fancy stitch quarter and hand-stained ostrich vamp;
Ram Ladies' Giant Gator Western Boot - women's inlayed quarter and giant gator vamp; and
Ram Ladies' Horseman Boot - women's side seam quarter and inlay with goat vamp
"With any partnership Lucchese enters, we look for shared values and common purpose," says Doug
To commence the collaboration, Ram Truck and Lucchese dive deeper into the creative process, creation and execution of the boot collection on Ram's
, featuring a personal interview from both Ryan Nagode, chief interior designer, Ram Truck Brand, and Trey Gilmore, director of product development, Lucchese.
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