Ram Truck Brand Launches Boot CollectionRam Truck Brand Launches Boot Collection

Ram Truck and Texas-based bootmaker Lucchese have collaborated on a premium, Western-infused and handcrafted boot collection that is inspired by the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition.  

 "We're excited to launch our design collaboration with premium boot maker Lucchese, showcasing again how the Ram Truck brand takes great pride in delivering a high level of quality and craftsmanship in every product delivered to customers," says Marissa Hunter, vice president, marketing, North America. "This one-of-a-kind collection brings together these two high-end brands, drawing inspiration from the premium materials featured inside the Ram Limited Longhorn 10th Anniversary Edition." 

The handcrafted boot collection inspired by the details of the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition includes five total Ram-branded boots with three styles for men and two types for women: 

"With any partnership Lucchese enters, we look for shared values and common purpose," says Doug Hogue, vice president, product and marketing, Lucchese. "Ram Truck exemplifies a drive and desire to provide the highest quality and most premium experiences to their customers. At Lucchese, we feel the same. We are honored and happy to partner on a celebration this exciting. Together, we have been able to celebrate the beauty and craft that unites us through the western lifestyle." 

To commence the collaboration, Ram Truck and Lucchese dive deeper into the creative process, creation and execution of the boot collection on Ram's Behind the Badge hub, featuring a personal interview from both Ryan Nagode, chief interior designer, Ram Truck Brand, and Trey Gilmore, director of product development, Lucchese. 

The entire collection, including all five boot styles, is available now for pre-order.