Tod's Buys Fellow European Footwear Brand

Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.

Tod's subsidiary, Roger Vivier France, has also purchased Roger Vivier Paris, the company that currently manages the brand's flagship store in Paris, for an additional €20 million.

In moving from licensee to brand owner, Tod's aims to take full control of the brand's long-term strategy.