Introducing Satellite Crayon Project

In a fusion of technology and artistry, SKY Perfect JSAT Corporation, one of Japan’s leading space companies, has introduced a groundbreaking licensing brand called Satellite Crayon Project. This visionary initiative aims to capture Earth’s vibrant array of colors as seen from space and transform them into an enchanting collection of consumer products.

The concept, taking flight in 2022, meticulously recreated the nuanced colors of our planet’s natural landscapes by harnessing images of Earth’s oceans and mountains captured by orbiting satellites.

But what inspired a company primarily associated with space exploration to delve into the world of crayons?

“Astronauts often say that their perspective changes after going to space,” says Shoichiro Seino, chief producer, Satellite Crayon Project. “When we look at Earth from our satellite, we see various colors overflowing. For example, the image of ‘sea blue’ is strong, but it is not necessarily the stereotypical blue when viewed from space. You can see that there are seas of various beautiful colors, such as red and green. Our planet is a treasure trove of discoveries waiting to be made. To convey this message to audiences of all ages, including children, we chose beeswax crayons as a tangible connection point. The 24 crayons in our collection faithfully reproduce the colors of the oceans and mountains observed from space.”

Producer, Yukiya Hanada, aims to further cultivate interest and curiosity about Earth’s environment among a broader audience through the licensing business of Satellite Crayon Project.

“And our crayon colors are not limited to just 24; the colors of Earth are infinite,” says Hanada.