Universal Products & Experiences Celebrates Expansion of ‘Gabby’s Dollhouse’

“Gabby’s Dollhouse: The Movie” coming to theaters Sept. 26, 2025

License Global

May 21, 2024

2 Min Read
Universal Products & Experiences
Nicky Hilton with Gabby’s Dollhouse characterUniversal Products & Experiences

Universal Products & Experiences (UP&E) is celebrating the global expansion of DreamWorks Animation’s “Gabby’s Dollhouse.” On the heels of Universal Pictures and DreamWorks Animation’s announcement of “Gabby’s Dollhouse: The Movie” coming to theaters in 2025, UP&E is expanding “Gabby’s Dollhouse” globally, with new fashion, toys and retail experiences both inside Universal Destination & Experiences theme parks and outside at retailers worldwide.

Additionally, DreamWorks Animation, in partnership with Universal Live Entertainment and TEG Life Like Touring, will be launching a global multi-year stage show, starting with an 80-city-plus tour in Australia and North America in 2025.

“The series is resonating with fans across the globe, and you can feel the excitement building for the launch of ‘Gabby’s Dollhouse: The Movie’ in theaters,” says Rafael Macias, executive vice president and global commercial officer, Universal Products & Experiences. “It’s really special to see how ‘Gabby’s Dollhouse’ comes to life in the imagination of preschoolers, and this fan connection inspires and guides us as we continue to build out the eco-system, whether through new content, theme park activations, innovative products or our immersive retail experiences.” 

“Gabby’s Dollhouse” consumer products extend to all major categories: toy partners include Spin Master and The LEGO Group; publishing with Scholastic and Bendon; fashion and living with PUMA, H&M, Primark and Hunter Price; mobile games and apps with Neon Wild and Calm, consumables with General Mills and Good to Grow and much more.

Additionally, master toy partner Spin Master’s best-in-class, dollhouse eco-system will be launching its newest addition in August – introducing Gabby’s Celebration Dollhouse, Gabby’s Party Room Playset and the Purrfect Party Bus – delivering show-to-shelf playtime for the new celebration-themed episodes. The LEGO group will also be launching all-new sets tied to the upcoming new season’s party theme. 

Universal Destination & Experiences is bringing the “Gabby’s Dollhouse” sprinkle party to its parks in Hollywood, Orlando and Beijing. Exclusive toys, fashion and more recently launched at Universal Studios Hollywood and Universal CityWalk Hollywood. Additionally, Universal Orlando Resort will welcome a Gabby character meet and greet inside DreamWorks Land this summer, alongside a cross-category assortment of headbands, plush, fashion and toys later in the year.  Universal Beijing Resort opened a Gabby fan experience that features a super-sized dollhouse as part of the character meet and greet to accompany its product offering.  

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License Global

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