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'Shazam' Helps Brands Get Interactive

'Shazam' Helps Brands Get Interactive
Music identification app "Shazam" is expanding its reach through an extensive list of new partnerships with companies including Disney, Target, HarperCollins and Evian.

Music identification app "Shazam" is expanding its reach through an extensive list of new partnerships with companies including Disney, Target, HarperCollins and Evian.

Shazam has introduced visual recognition, a new function that extends the company’s mobile engagement platform to create a world where everything from posters to packaged goods to print media, and more, are transformed from static images into dynamic pieces of content.

“The introduction of visual recognition is another step on our journey to extend the ways people can use Shazam to engage with the world around them,” says Rich Riley, chief executive officer, Shazam. “For brands, we’re providing a near-frictionless way to engage customers on their mobile devices, with a single tap of a button.”

In the U.S., Shazam will work with the following companies:

·      The Walt Disney Company: Disney has partnered with Shazam to create the world’s first visually “Shazamable” ad (for the movie Tomorrowland) and will continue to roll out visual Shazam-enabled content for upcoming movies. Disney Music Group will also be part of the visual Shazam rollout with content from its artists being Shazam-enabled.

·      Target: Target and Shazam are working together to make print and TV ads shoppable through smartphones. By Shazaming images, guests will be able to engage with additional content and shop featured products that will be linked to Target.com.

·      HarperCollins Publishers will be the exclusive "Shazam" book publisher at launch. Among the initial titles to be Shazam-enabled are Go Set a Watchman by Harper Lee and American Sniper by Chris Kyle.

·      Esquire will publish its 1000th issue in October and make use of Shazam to link from its pages to Esquire’s complete digital archive and, in particular, to seminal stories from its past.

·      SELF will Shazam-enable select magazine features to provide readers with additional content.

·      Time Inc. will be participating in the launch, initially showcasing a Shazam-enabled feature from Sports Illustrated.

·      The Wall Street Journal will partner with Shazam for its September  Women's Fashion issue.

·      Outfront Media will Shazam-enable portions of their more than 400,000 digital and static displays in high-traffic locations in the top 25 markets across the nation.

·      BlueSoho: As part of their partnership with Shazam, BlueSoho’s Activation Team will Shazam-enable direct mail, magazines, and advertisements.

·      Merchbar: The music merchandise company will be working with Nick Jonas and Meghan Trainor to offer Shazam-enabled merchandise, ticketing and content to fans in support of their U.S. tours.

Shazam will also expand its global reach in new partnerships with:

·      BooHoo.com: The U.K.'s fashion e-commerce website will Shazam-enable their print and out-of-home advertisements.

·      Guerlain: The perfume house will Shazam-enable their packaging and product advertisements.

·      Evian: Shazam will enable print and outdoor advertisements for Evian this summer in France and the U.K.

·      Warner Bros. Interactive Entertainment: Warner Brothers is using Shazam to promote its upcoming "Batman: Arkham Knight" video game for the June 24 launch in Australia.

·      Southern Cross Austereo: The company is working with Shazam to implement its upcoming marketing activity via outdoor and TV, enabling audiences to engage with even more of its content directly from their mobile phones

·      Phenix Groupe: The French outdoor advertising agency will work to Shazam-enable their billboard, furniture, and field marketing material

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