Bulldog Licensing has inked three new deals in the U.K. for PopCap Games’ and Electronic Arts’ mobile gaming franchise Plants vs. Zombies.

Titan Magazines plans to launch a Plants vs. Zombies magazine; Magic Box has signed on to create collectible sticker books; and Character World is developing a homewares range that will include bedding, curtains and rugs. All three lines will be available later this month.

“These deals see Plants vs. Zombies expanding into three new sectors, which shows once again just what a strong brand it is with a reach that far transcends the digital sphere,” says Rob Corney, managing director, Bulldog. “This is thanks to a huge fan base that is waiting to snap up anything related to this phenomenal property.”

The new licensees join existing partners, which include Character Options for plush and toys, Penguin for publishing, A4T for digital peripherals, Bioworld for apparel and accessories, Cooneen for nightwear and underwear and GB Eye for posters.