Viacom Teams for Nick Jr. Toys

Nickelodeon and Viacom Consumer Products has tapped HTI to manufacture and supply toys for “Blaze and the Monster Machines,” “Paw Patrol” and “Shimmer and Shine” in the U.K. and Eire.

HTI will now create wheeled toys, 3D character cases, battery-operated bubble toys and real musical instruments for “Blaze and the Monster Machines;” battery-operated bubble toys and real musical instruments for “Paw Patrol;” and a line of wheeled toys, pocket money toys and 3D character cases for “Shimmer and Shine.”

The new toys will be distributed in the U.K. and Eire until the end of 2018.