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Studio 100, Simbat Sign ‘Maya the Bee’ License Agreement in Russia

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Simbat will create toys for the territory.

Studio 100 Media and Russian toy company Simbat have signed a licensing agreement for the CGI brand “Maya the Bee,” thanks to Studio 100’s local licensing agent brand4rent.

“We are very proud to work with Studio 100,” says Tatyana Moskalenko, marketing director, Simbat. “Many of us weren't even born when ‘Maya the Bee’ was first introduced to the world. So, it's an honor for us to bring a line of products with ‘Maya the Bee’ to the Russian market. It's a true landmark addition to Simbat's licensing portfolio.”

The multi-year agreement covers the rights for a range of products, from publishing to games in Russia. The first selection of products with the bee will include a coloring book, domino game, activity book and a jigsaw puzzle.

“We are delighted with our first collaboration with Simbat and thankful to our great agency partner brand4rent for placing Maya into this promising territory,” says Joachim Knödler, licensing head, Studio 100 Media. “We are confident that Simbat’s high-quality products will delight Maya fans in Russia.”

The new products will be available in the coming months.

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