Skydance Animation Signs Deal with Spin Master

Skydance Animation announced a multi-year agreement with Spin Master, to become the studio’s master toy licensee. The first feature property included under the pact is Apple Original Film “Spellbound.” Spin Master will bring characters from the show to life with products including fashion dolls, mini-dolls and vehicles. The agreement also gives Spin Master the rights to develop toy lines for other upcoming Skydance animated features.   

“We are thrilled to be partnering with a company like Spin Master that is as committed to quality and attention to detail as we are,” says Luis Fernández, head of consumer products, Skydance. “As we ramp up production on our slate of animated features, we could not imagine a better partner to bring our visually stunning and epic animated worlds to life.” 

“Spin Master strives to work with the best partners on long term-licenses and we are honored to align with Skydance, to infuse our marquee innovation on the fantastical worlds and enchanting characters they create,” says Chris Beardall, president of toys and chief commercial officer, Spin Master. “We know that children around the world are going to fall in love with the magic of Spellbound and we can’t wait to deliver that magic to the playroom through an innovative and imaginative toy line.” 

Later this year, Skydance Animation and Apple Original Films will also premiere their first animated feature, “Luck,” debuting on Apple TV+ on Aug. 5.