The deal will include toys from Skydance’s feature films.

License Global

March 22, 2022

1 Min Read
Skydance Animation

Skydance Animation announced a multi-year agreement with Spin Master, to become the studio’s master toy licensee. The first feature property included under the pact is Apple Original Film “Spellbound.” Spin Master will bring characters from the show to life with products including fashion dolls, mini-dolls and vehicles. The agreement also gives Spin Master the rights to develop toy lines for other upcoming Skydance animated features.   

“We are thrilled to be partnering with a company like Spin Master that is as committed to quality and attention to detail as we are,” says Luis Fernández, head of consumer products, Skydance. “As we ramp up production on our slate of animated features, we could not imagine a better partner to bring our visually stunning and epic animated worlds to life.” 

“Spin Master strives to work with the best partners on long term-licenses and we are honored to align with Skydance, to infuse our marquee innovation on the fantastical worlds and enchanting characters they create,” says Chris Beardall, president of toys and chief commercial officer, Spin Master. “We know that children around the world are going to fall in love with the magic of Spellbound and we can’t wait to deliver that magic to the playroom through an innovative and imaginative toy line.” 

Later this year, Skydance Animation and Apple Original Films will also premiere their first animated feature, “Luck,” debuting on Apple TV+ on Aug. 5. 

Read more about:

Spin Master

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like