Scrabble Goes Mobile with Scopely

Scopely​, an interactive entertainment and mobile games company, has revealed the development of its newest game experience, ​“Scrabble​ GO,”​ in collaboration with​ ​Hasbro​ in North America and​ ​Mattel​ internationally. 

“Scrabble​​ GO” ​will bring the official brand, board and dictionaries to life in an all-new, free-to-play experience. The mobile game is available now for pre-registration on Google Play and will launch worldwide on Android and iOS later this year.

“Collaborating with​ Hasbro​ in North America and throughout the rest of the world with ​Mattel​ to further expand this iconic IP has been a privilege,” says Tim O’Brien, chief revenue officer, Scopely. “Together we will bring an all-new, visually stunning, highly social, ‘Scrabble GO’ experience to millions of fans around the globe, while also preserving the authenticity of the classic experience they know and love.”  

 “We are always looking for new ways for consumers to experience the Mattel brands they know and love, and digital gaming is a key part of that strategy,” says ​Janet Hsu​, chief franchise officer, Mattel. “Scrabble is a beloved and iconic game with a dedicated fan following. In partnership with Scopely, we look forward to bringing a best-in-class gameplay experience to an international audience.”

“Scrabble GO” k​icks off a new relationship with Mattel and Scopely and expands Scopely’s relationship with Hasbro, which started in 2015 with the Yahtzee mobile game.

“Interactive gaming is an important part of Hasbro’s brand strategy and we’re excited to expand our relationship with Scopely following the massive success of ​‘Yahtzee With Buddie​s,’” says ​Mark Blecher​, senior vice president, corporate strategy and business affairs, Hasbro. “Scrabble ​holds a special place in the hearts of the players who know and love it, and the all-new experience of ​‘Scrabble GO​’ ​remains true to the spirit of the brand while challenging fans in novel ways. We can’t wait to reveal the game to audiences throughout North America.”