Pouch Australia and Imagination Entertainment Secure Licensing for ‘PAW Patrol’

“PAW Patrol” pups and an Adventure Bay map now featured on Play Pouch.
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License Global

August 23, 2022

Family playing with the “PAW Patrol” Play Pouch.
Family playing with the “PAW Patrol” Play Pouch.Pouch Australia

The Australian creators of the original Play Pouch, in partnership with Imagination Entertainment, have secured licensing rights for


animated preschool series, “

PAW Patrol


The PAW Patrol Play Pouch provides a place to play, is easy to pack away and offers a compact and portable toy storage solution. It features the faces of the “PAW Patrol” pups on the outside and the action-packed village scene from Adventure Bay on the inside. 

When open for play, the roads that loop around the beach, buildings and lookout tower of Adventure Bay spark imagination and prompt engagement through play. 

“We are delighted to partner with Paramount and we are so pleased that the Play Pouch will encourage young children to further explore the themes of teamwork, community service and 

rescue that are presented in the ‘PAW Patrol content,’” say Kate Campbell and Kate O’Donoghue, co-founders, Pouch Australia. 

“As the North American distributor for Pouch Australia, we are proud to be working with Paramount

Consumer Products to bring together the massively popular ‘PAW Patrol’ brand with the brilliant Pouch Australia product offering,” says Shane Yeend, chief executive officer, Imagination Entertainment. “The product will be available in North America to customers this summer and sure to be a hit with kids and parents”  

“‘PAW Patrol’ has been a force in the kids’ licensing business since the series was launched in 2013,” says Venetia Davie, vice president, U.K., Ireland, Israel, ANZ, Paramount Consumer Products. “These beloved pups continue to drive excitement for new products in every aisle and with Play Pouch, we now offer a PAW Patrol storage solution that doubles as a play mat – this is sure to please parents and children alike!” 

Consumers can expect to see the PAW Patrol Play Pouch at retail in all key territories this year. 

Earlier this year,

Play Pouch partnered with Mattel

to produce Play Pouches for brands such as Hot Wheels, Barbie, Fisher Price’s Little People and Thomas & Friends. 

Paramount is exhibiting at Brand Licensing Europe 2022. Find out more info 



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