Pouch Australia and Mattel Announce Global Deal for Play Pouch

Barbie, Thomas & Friends and Hot Wheels are now featured on Play Pouches.
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March 23, 2022

Play Pouch

The Australian creators of the original Play Pouch have partnered with global toy company, Mattel. 

Some of the brands that are now available on the Play Pouch include Hot Wheels, Barbie, Fisher Price’s Little People and Thomas & Friends. 

“We are thrilled to have partnered with Mattel and delighted by the immediate success of the interactive Mattel Play Pouch range,” say Kate Campbell and Kate O’Donoghue, co-founders, Pouch Australia in a joint statement. “We know play is vital in promoting healthy development in young children. Like Mattel, we want to inspire and entertain children through play and provide products that parents can trust. Working with Mattel brands has taken Play Pouch to another level. The Play Pouch is inspired by the innocence and simplicity of our own childhoods and the positive impact self-guided imaginative play had on our lives. Presenting our favorite childhood brands on our products has been the highlight of our business journey so far.” 

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