An all-new arcade-style racing game is on the way from Mattel and Milestone.

License Global

February 26, 2021

2 Min Read
hotwheelsmattel.png

Mattel and Milestone, a leading global racing game developer, announced the upcoming release of “Hot Wheels Unleashed,” an all-new arcade-style racing game. The game, which is available for pre-order today, is scheduled to launch on Sept. 30 on PlayStation5, PlayStation4, Xbox Series X|S, Xbox One consoles, Nintendo Switch and PC.

Gamers can get ready to drift, boost, jump and crash on Hot Wheels’ orange tracks in various single player game modes. Gamers can also challenge friends in multiplayer races, both online and offline, leveraging a split-screen mode.

“We continue to focus on engaging consumers with our brands through gaming platforms,” says Andrew Chan, digital gaming head, Mattel. “Hot Wheels is all about encouraging the challenger spirit and Hot Wheels Unleashed brings that mission to life for gamers of all ages. Milestone’s expertise in racing game development has enabled us to transform the Hot Wheels brand into a compelling console and PC gaming experience for both current Hot Wheels fans and gamers who may be rediscovering the iconic brand.”

“Hot Wheels Unleashed” expands the brand’s digital gaming offering which also includes “Hot Wheels Unlimited” and “Hot Wheels Infinite Loop,” both available on mobile, “Hot Wheels Open World,” available on Roblox, and integrations with “Forza Horizon 3,” “Forza Horizon 4” and “Beach Buggy Racing 2.”

“Like many other team members who worked on the game, I’ve been playing with Hot Wheels since I was a child, and today I’m still a hungry Hot Wheels fan and collector,” says Michele Caletti, executive producer, Milestone. “This is the reason why we’re all so committed in delivering the purest and most authentic Hot Wheels gameplay experience ever in a videogame. We owe it to the Hot Wheels community and to our inner children.”

“Hot Wheels Unleashed” offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels vehicles with different attributes and rarity levels that players can customize with different skins and jaw-dropping tracks set in everyday-life locations with special track pieces and interactive items. The game also features a revolutionary Track Editor enabling players to customize tracks in any game environment and share them with the game’s community.

Mattel and Milestone are introducing a variety of different versions of “Hot Wheels Unleashed” globally.

Read more about:

Hot WheelsMattel

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like