Sponsored By

Mattel Drops ‘Masters of the Universe’ Motherlode

Multiple products by Mega Construx, UNO and Imaginext have been announced for “Masters of the Universe.”

License Global

August 7, 2020

2 Min Read

Mattel has revealed a collection of new toys, games, collectibles and exclusives tied to the “Masters of the Universe” franchise.

The toy company’s new “Masters of the Universe” releases include items from the Mega Construx, UNO and Imaginext lines. Each new product comes in leadup to the upcoming debut of a new “Masters of Universe” series on Netflix.

Imaginext “Masters of the Universe” XL action figures will be available summer 2021. The 10-inches tall figures come with fully movable neck, shoulders, legs and wrists. The items highlight franchise characters such as He-Man, Skeletor and Beast Man.

Little People has released a collection of figures for toddlers which are available now. The four figures are styled to look like classic characters He-Man, Beast Man, Skeletor and Man-At-Arms.

Mega Construx will join the releases with a “Masters of the Universe” Signature Series. The collection includes a fully-buildable Castle Grayskull with more than 3,500 pieces, a Skeletor Skull Assortment, with three collectible Skeltor heads, and new Skeletor and Panthor sets. All new Mega Construx sets, including the buildable Panthor with velvet fur finish and Skelor micro action figures as well as a new Battle Ram with rolling wheels and working launchers will be available in November.

Uno will introduce a vintage “Master of the Universe” take on the classic card deck, with cards designed with the original franchise oil paintings by Williams George and Ruby Obero.

Mattel also revealed a new table-top roleplaying game called “Legends of Grayskull”. Created by the team behind “D&D Beyond,” Mattel reached a multi-year licensing agreement with Fandom to produce the tabletop roleplaying game where fans have the power to become “Masters of the Universe.” Players can customize or create their own characters to embark on adventures set within the world of Eternia and its twin moons. The entire experience contains a core roleplaying game, digital companion and toolset, a community content creation and sharing platform and an organized play program that gives fans the opportunity to participate in a connected, living story with other “Masters of the Universe” players around the world. The game is based on “Cortex Prime,” the latest iteration of the rules system from Fandom Tabletop's Adam Bradford and Lead Designer Cam Banks.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like