Mattel Drops ‘Masters of the Universe’ Motherlode

Multiple products by Mega Construx, UNO and Imaginext have been announced for “Masters of the Universe.”
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License Global

August 7, 2020


Mattel has revealed a collection of new toys, games, collectibles and exclusives tied to the “Masters of the Universe” franchise.

The toy company’s new “Masters of the Universe” releases include items from the Mega Construx, UNO and Imaginext lines. Each new product comes in leadup to the upcoming debut of a new

“Masters of Universe” series on Netflix.

Imaginext “Masters of the Universe” XL action figures will be available summer 2021. The 10-inches tall figures come with fully movable neck, shoulders, legs and wrists. The items highlight franchise characters such as He-Man, Skeletor and Beast Man.

Little People has released a collection of figures for toddlers which are available now. The four figures are styled to look like classic characters He-Man, Beast Man, Skeletor and Man-At-Arms.

Mega Construx will join the releases with a “Masters of the Universe” Signature Series. The collection includes a fully-buildable Castle Grayskull

with more than 3,500 pieces, a Skeletor Skull Assortment,

with three collectible Skeltor heads, and new Skeletor and Panthor sets. All new Mega Construx sets, including the buildable Panthor with velvet fur finish and Skelor micro action figures as well as a new Battle Ram with rolling wheels and working launchers will be available in November.

Uno will introduce a vintage “Master of the Universe” take on the classic card deck, with cards designed with the original franchise oil paintings by Williams George and Ruby Obero.

Mattel also revealed a new table-top roleplaying game called “Legends of Grayskull”. Created by the team behind “D&D Beyond,” Mattel reached a multi-year licensing agreement with Fandom to produce the tabletop roleplaying game where fans have the power to become “Masters of the Universe.” Players can customize or create their own characters to embark on adventures set within the world of Eternia and its twin moons. The entire experience contains a core roleplaying game, digital companion and toolset, a community content creation and sharing platform and an organized play program that gives fans the opportunity to participate in a connected, living story with other “Masters of the Universe” players around the world. The game is based on “Cortex Prime,” the latest iteration of the rules system from Fandom Tabletop's Adam Bradford and Lead Designer Cam Banks.

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