
September 14, 2022

has announced Sam Ferguson has been promoted to senior vice president, global licensing, effective immediately. In his newly expanded role, Ferguson will oversee the company’s global inbound and outbound licensing efforts reporting to Judd Karofsky, executive vice president, Jazwares.
Since joining Jazwares in 2016, Ferguson has been instrumental in growing the company’s vast licensed portfolio and homegrown IPs consisting of entertainment and lifestyle brands. Most recently, Ferguson spearheaded the cross-category global licensing program for Squishmallows. Since debuting in 2021, the
Squishmallows consumer products licensing program
has expanded exponentially, attracting partnerships across apparel, footwear, bedding, stationery,
and more.
“Sam is an absolute rock star who has the passion, commitment and drive that makes him a true standout within the licensing industry,” says Judd Karofsky, executive vice president, Jazwares. “It’s been a privilege and honor to see
Related:10 Minutes With … Jazwares
As part of his promotion, Ferguson will continue his role in identifying up-and-coming licensed properties, managing outbound licensing, brand building and leveraging key trade events around the world including
and
among others for Jazwares.
“Being part of the Jazwares success story is something I'm truly proud of and all our amazing talent that authentically brings our licensing efforts to life across the portfolio,” says Ferguson. “As we further extend our footprint, we will continue to be a world-leading licensee as well as an industry disruptor with our owned IP expanding beyond the toy aisle.”
Ferguson was included in
License Global’s 40 Under 40 Influential list
and is a recognized expert within the licensing industry, participating on several academic panels as well as serving on the board of Licensing International.
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