Farshore has acquired publishing rights to the official collector’s guide for the plush property Squishmallows. Emma Cairns-Smith, global licensing acquisition director for brands and licensing at Farshore, signed a worldwide rights deal with Jazwares, along with its Kellytoy subsidiary for the “Squishmallows Official Collector’s Guide.” 

“Squishmallows Official Collector’s Guide” is set for release in July. Featuring tips for finding rare and collectible Squishmallows, all the information about Squishmallows Squad collections, a Squishmallows Super Fan quiz and more..  

“Squishmallows is a gigantic toy brand with an army of TikTok fans and influencers behind them, we are so excited to create publishing which engages with those fans across the globe,” says Cairns-Smith.  

“Collaborating with Farshore brings new opportunities for fans to explore the ever-growing world of Squishmallows with fun tips and tricks that bring a new level of fun to the hunt,” says Sam Ferguson, vice president, global licensing, Jazwares.