Charmazing to Launch at TRU

Style Me Up! will release its new brand of activity sets for tweens, Charmazing, exclusively at Toys 'R' Us in the U.S. Oct. 15.

The Charmazing activity kits offers young designers the chance to create custom charm bracelets, which they can wear, share and gift. A launch the product line will feature more than 100 different charms in 11 themed collections categorized in two worlds–Karma and Nature.

A free "Charmazing" app will also be available in the Apple App Store and Google Play to coincide with the product launch.