The independent production company has launched a campaign to provide activities for families with young children who are currently staying home together.

License Global

April 10, 2020

2 Min Read

Independent production company Acamar Films has launched a multi-territory campaign to provide activities for families with young children who are currently staying at home together.

“Staying at home together… it’s a Bing thing” has kicked off across all “Bing” digital platforms ahead of the Easter period. Led by moments from across all 104 episodes, “Bing” social channels are encouraging audiences to share their experiences of the realities of preschool life at home – creating conversation among “Bing’s” global audience.

“Responsibility to our audience will always be our first priority,” says Jodie Morris, executive director, content and audiences, Acamar Films. “This is a uniquely challenging time for Bingsters and the grown-ups in their lives, and we want to support them as best we can by offering free additional games and activities that can be enjoyed, alongside our episodes, while staying at home together.”

Interactive Facebook parties have also been initiated across “Bing’s” U.K., Italian, Spanish and Polish Facebook pages. On designated days, Team Bing will be sharing hourly videos – based on episodic games from the series – encouraging Bingsters and their grown-ups to join the fun with games like Musical Statues and Hide and Seek. Those taking part will be encouraged to share their photos and videos, and to download a certificate from once the games are over.

In addition, “Bing” Facebook pages will be highlighting a new “Bing” activity sheet every day – providing families with ideas to get busy and creative together during the stay-at-home period. A selection of free downloadable activity sheets has already been made available at; from making fruit cones with Bing and fruit smoothies with Flop, to coloring sheets of characters.

The “Bing: Watch, Play, Learn” app is also playing a role in the initiative – offering users an increased number of interactive learning games for free, for a limited time. Bingsters can use their imagination to help Bing get dressed, help Bing find items in Padget’s shop, get creative with a “Bing”-themed drawing canvas and more. “Bing: Watch, Play, Learn” is safe and ad-free and available to download in the U.K. from the App Store, Google Play and Amazon Appstore.

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