“Thunderbirds is an iconic brand with a phenomenally important place in the U.K. market,” says Nic Aldridge, managing director, Bandai U.K. “So, we’re only too pleased to continue growing our existing relationship with both ITVS GE and HSK. With strong broadcast support from ITV and stellar product development from HSK, we’re confident the range will appeal to consumers already familiar with the brand, as well as a new generation of fans.”
The “Thunderbirds Are Go” line will launch later this year.
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