'Thomas & Friends' Treks to Canada

Mattel has granted Corus Entertainment’s Nelvana the licensing and broadcasting rights for “Thomas & Friends” in Canada.

License Global

October 2, 2018

1 Min Read

Mattel has granted Corus Entertainment’s Nelvana the licensing and broadcasting rights for “Thomas & Friends” in Canada. Through the deal, Nelvana acts as the property’s exclusive Canadian licensing agent across categories (excluding toys). “‘Thomas & Friends’ is one of the most iconic preschool brands of all time, and we’re delighted to partner with Mattel and welcome it into the Corus family,” says Pam Westman, head, Nelvana Enterprises. “With ‘Thomas & Friends,’ we are on the right track to engaging preschoolers on our network and delivering the world’s favorite tank engine on multiple platforms across Canada.” “Thomas & Friends” will air on Treehouse in Canada as well as the network’s non-linear platforms beginning Oct. 5.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like