“At Moonbug, we’re committed to developing premium, enriching content that parents and children can enjoy together, and a key part of this mission is ensuring our IP is accessible globally,” says Simon Philips, senior in-house advisor, Moonbug. “Redibra’s award-winning work and thoughtful approach to brand management makes it the right partner for us to help Brazilian kids build deeper connections with our beloved characters.”
Redibra will develop a targeted consumer products program for Moonbug’s popular IP including “CoComelon” and “Blippi.”
Moonbug’s content is available on Netflix and YouTube in Brazil. “CoComelon” – one of the properties Redibra will manage – was one of the top performing titles on Netflix in 2020 and has surpassed 100 million subscribers on YouTube.
“We are excited about the opportunities Moonbug will bring to Brazil,”
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