License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Moonbug Appoints Redibra as Brazilian Licensing Agent

Properties like “Blippi” and “CoComelon” will be repped by Redibra in Brazil.

Moonbug Entertainment has announced it has made Redibra, a leading brand licensing and extension agency, the licensing agent for its properties in Brazil.

“At Moonbug, we’re committed to developing premium, enriching content that parents and children can enjoy together, and a key part of this mission is ensuring our IP is accessible globally,” says Simon Philips, senior in-house advisor, Moonbug. “Redibra’s award-winning work and thoughtful approach to brand management makes it the right partner for us to help Brazilian kids build deeper connections with our beloved characters.”

Redibra will develop a targeted consumer products program for Moonbug’s popular IP including “CoComelon” and “Blippi.”

Moonbug’s content is available on Netflix and YouTube in Brazil. “CoComelon” – one of the properties Redibra will manage – was one of the top performing titles on Netflix in 2020 and has surpassed 100 million subscribers on YouTube.

“We are excited about the opportunities Moonbug will bring to Brazil,” says David Diesendruck, chief executive officer, Redibra. “It’s values and content combined with its digital distribution are a powerful combination that will strongly resonate with our local families.”

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.