Sponsored By

MLB-Inspired WWE Championship Belts to Debut at Retail

New multi-year agreement marks first official licensing deal for WWE Championship title belts with a U.S. sports league.

License Global

August 20, 2021

1 Min Read
WWEBelt.png

Major League Baseball and WWE have announced a multi-year partnership to create MLB-inspired WWE Championship title belts and accessories featuring the logos of all 30 MLB clubs from around North America.

The new line of merchandise marks the first time these items will be available at retail. This is the first official licensing agreement for WWE Championship title belts between WWE and a major U.S. sports league.

“At MLB, we are constantly looking to serve our fans with the most unique products possible so that they can support their favorite clubs and players in the ways they want,” says Denis Nolan, senior vice president, global consumer products, Major League Baseball. “We often see baseball fans and players bringing their MLB and WWE fandom together at games and online, so this is a natural development for us to work together and offer the highest quality, official co-branded items for fans around the world.”

As part of the agreement, MLB and WWE will collaborate to design and manufacture team-branded title belts as well as belts that celebrate some of the league’s Jewel Events such as the World Series, All-Star Game and Home Run Derby. Additionally, the two sides will create custom side plates and Lucha Libre masks.

“We’ve been continually amazed by the reaction to custom WWE Championship title belts and we’re excited this partnership will allow us to make them widely available to fans,” says Kevin Moore, senior vice president, direct-to-consumer products, WWE.

The new line of merchandise launches in 2022.

Read more about:

MLBWWE

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like