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August 20, 2021
Major League Baseball and WWE have announced a multi-year partnership to create MLB-inspired WWE Championship title belts and accessories featuring the logos of all 30 MLB clubs from around North America.
The new line of merchandise marks the first time these items will be available at retail. This is the first official licensing agreement for WWE Championship title belts between WWE and a major U.S. sports league.
“At MLB, we are constantly looking to serve our fans with the most unique products possible so that they can support their favorite clubs and players in the ways they want,” says Denis Nolan, senior vice president, global consumer products, Major League Baseball. “We often see baseball fans and players bringing their MLB and WWE fandom together at games and online, so this is a natural development for us to work together and offer the highest quality, official co-branded items for fans around the world.”
As part of the agreement, MLB and WWE will collaborate to design and manufacture team-branded title belts as well as belts that celebrate some of the league’s Jewel Events such as the World Series, All-Star Game and Home Run Derby. Additionally, the two sides will create custom side plates and Lucha Libre masks.
“We’ve been continually amazed by the reaction to custom WWE Championship title belts and we’re excited this partnership will allow us to make them widely available to fans,” says Kevin Moore, senior vice president, direct-to-consumer products, WWE.
The new line of merchandise launches in 2022.
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