Due to current statewide stay-at-home orders, the partnership will initially launch with an online experience. DSW and Hy-Vee are developing buy-online and pick-up in-store capabilities, and the deal will roll out several DSW Designer Shoe Warehouse shop-in-shops in Hy-Vee stores in the future.
“Quality footwear and accessories will always serve as a top need for the American consumer, which is why we’ve made these solutions available to our shoppers,” says Randy Edeker, chief executive officer and president, Hy-Vee. “Hy-Vee’s goal is to provide its customers the very best in all lifestyle categories in a convenient and easy-to-shop format, and we’re proud to partner with a company that shares the same vision.”
Designer Brands says the partnerships offers DSW the ability to deliver differentiated products and experiences as part of
“We are excited to be growing in new categories and delivering DSW’s mission of inspiring self-expression to Hy-Vee customers,” adds Roger Rawlins, chief executive officer, Designer Brands. “Our commercial team has positioned itself as the plug-and-play solution to grow in the footwear category. We’re looking forward to working with our incredible partner, Hy-Vee, to offer an amazing assortment of quality footwear for the whole family at a great value.”
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