“COVID–19 is significantly impacting the global retail landscape,” says Michael O’Grady, principal forecast analyst, Forrester, in a recent report. “Retail categories like grocery and essential consumables are performing well, while other categories like fashion, beauty and cosmetics are seeing a marked decline in consumer spend. In 2020, there will be a significant decline in global retail sales, particularly with non-essential items sold offline. Online sales, however, will be more resilient.”
Lockdown measures cemented the fall of retail stores such as Debenhams, Laura Ashley, Cath Kidston, JCPenney, Neiman Marcus and more, while forcing other brands to diversify, work almost entirely from home and supercharge their e-commerce offerings.
The shift toward online services is
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