“We are so excited to give animal lovers a new way to experience the Rachael Hale brand in their homes and when they’re on the go,” says Julie Newman, chief executive officer and founder, JBL. “The product range is excellent quality and competitively priced, making them perfect gifts for animal lovers of all ages.”
Bed Bath and Beyond has various marketing initiatives planned for the upcoming launch. The big box retailer will host giveaways, influencer marketing, targeted social media and event marketing efforts to accompany the collection.
brand last year from the New Zealand-based Dissero Brands.
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