NORTH AMERICA–Jewel Branding & Licensing has purchased the Rachael Hale brand from the New Zealand based-art agency Dissero Brands.
Financial terms of the agreement were not disclosed.
Through the acquisition Jewel Branding, which has served as Hale’s U.S. licensing agent for the past 10 years, will continue to develop new photography collections and will leverage the art brand’s archive of more than 3,000 images. Jewel Branding also plans to further expand Hale’s work into key categories such as fashion, toys, personal care and stationery.
“We are so honored to carry on the Rachael Hale brand and legacy,” says Julie Newman, chief executive officer and founder, Jewel Branding & Licensing. “I have immensely enjoyed working with Dissero on Rachael Hale for so many years. It is such a special and beloved brand and I’m excited about the opportunity to further expand Rachael Hale for new generations of animal lovers around the world.”
Created in 1995, Hale is a leader in animal imagery with a licensing portfolio that spans apparel, giftware, home décor, stationery, back-to-school and more.