Retail sales during 2020’s November-December holiday season grew unexpectedly to 8.3% over the same period in 2019 to $789.4 billion, exceeding the National Retail Federation’s holiday forecast despite the economic challenges of the coronavirus pandemic. The numbers include online and other non-stores sales, which were up 23.9% at $209 billion. Based on the NRF release, that trajectory is predicted to rise yet again. The NRF expects holiday sales during November and December to grow between 8.5% and 10.5% over 2020 to between $843.4 billion and $859 billion.
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