License Global looks through 2024 and beyond to see which brands will celebrate anniversaries and what that could mean for the licensing industry.

Ian Hart, Senior Digital Editor U.K. & EMEA

December 14, 2023

4 Min Read
License Global

Corporate Brand Anniversaries

Castrol – 125

Entertainment Brand Anniversaries 

Angry Birds, Rovio Entertainment – 15 

Barbie, Matel – 65

Bash Street Kids, Beano – 70 

Batman, Warner Bros. Discovery – 85

Beagle Scouts, Peanuts/Wildbrain CPLG – 50

Beyblade, Hasbro – 25

Billy Whizz, Beano – 60 

Brigitte Bardot – 90 

Columbia Pictures – 100 

Dungeons & Dragons, Hasbro – 50 

Dangerous Dan, Beano – 5 

Donald Duck – 90

Elmer The Patchwork Elephant – 35

Five Nights At Freddy's – 10

Flash Gordon – 90

G.I. Joe – 60

Guess How Much I Love You – 30

Heathcliff – 50

Hello Kitty, Sanrio – 50 

IMC Toys – 10 

MGA Entertainment (MGA) has announced its collaboration with Sanrio to honor Hello Kitty’s 50th anniversary. The newly released L.O.L. Surprise! Loves Hello Kitty Limited-Edition Collection features two L.O.L. Surprise! tots styled in Hello Kitty-inspired outfits and packaged in a new Hello Kitty-shaped ball, complete with her ears and a 50th-anniversary bow. 

YuMe Toys has also announced the launch of a Hello Kitty range in 2024. The range will hit shelves across Europe, the Middle East and Africa in spring. 

Crocs and Hello Kitty are commemorating the anniversary with a new footwear collaboration inspired by cuteness and kindness.

Mandrake the Magician – 90

Minecraft,” Microsoft – 15 

Related:The Notable Properties Entering the Public Domain This Decade

Moomin – 80 

Moulin Rouge, Asembl Brands – 135 

Naruto, Viz Media – 25

Neopets – 25

Playmobil – 50

Popeye – 95

"Powerpuff Girls," Warner Bros. Discovery – 25

Olive Oyl – 105

Rubik’s Cube, Spin Master – 50

Spin Master announced a yearlong campaign dedicated to the Rubik’s Cube during its 50th anniversary year. The milestone will be celebrated with a multifaceted, yearlong marketing campaign themed “Make Your Move,” to inspire the next generation of problem solvers. This will include new launches, product collaborations and the debut of a new mobile game, “Rubik’s Match.”

Spice Girls – 30

The Royal Mail will issue a stamp collection featuring the pop group, Spice Girls which will feature ten stamps, a miniature sheet of five stamps, a Prestige Stamp Book and assorted fan items with images of Spice Girls, the first female group to be featured on a set of Royal Mail stamps.

Spin Master – 30 

Teenage Mutant Ninja Turtles – 40 

Tetris – 40 

The Tetris Company has announced changes to its worldwide network of merchandise licensing agents for the Tetris brand, including new agent signings and renewals. It appointed IMG as its merchandise licensing representative in the U.S., Canada and EMEA, including key territories such as the U.K., France, Germany, Middle East, North Africa and India.  

“Tekken,” Bandai Namco – 30 

The Next Step, Boat Rocker – 10

The Very Hungry Caterpillar – 55

TOMY – 100

Transformers, Hasbro – 40 

TV and Film Brand Anniversaries 

"Bagpuss" – 50

“Bill and Ted’s Excellent Adventure,” Creative Licensing – 35 

Bing,” Acamar Films/Retail Monster – 10 

Bluey,” BBC Studios – 5 

Clangers,” Coolabi – 55 

"Friends," Warner Bros. Discovery– 30

Ghostbusters,” Sony Pictures Entertainment – 40 

Godzilla” – 70

"Goldfinger" – 60

"Gremlins," Warner Bros. Discovery – 40

Hey Duggee,” BBC Studios – 10 

“Nightmare on Elm Street” – 40 

Peppa Pig,” Hasbro – 20 

SpongeBob SquarePants,” Paramount – 25 

“Texas Chain Saw Massacre” – 50 

The Gruffalo,” Magic Light Pictures – 25 

“The Gruffalo’s Child,” Magic Light Pictures – 20 

"The Lion King" – 30

“The Sopranos” – 25

"Wizard of Oz," Warner Bros. Discovery – 85

Food & Beverage Brand Anniversaries 

Modelo – 100 

Pabst Blue Ribbon – 180

Pop Tarts – 60 

Love Hearts, Swizzles – 70 

Sports Brand Anniversaries 

Admiral Sportswear – 110 

Kentucky Derby – 150

Brand Anniversaries in 2025 and 2026 

2025 

“Bananaman,” Dandy – 40 

DC Comics, Warner Bros. Discovery– 90

“Nana,” Viz Media – 25 

Pacman, Bandai Namco - 45 

Peanuts, Wildbrain CPLG – 75 

"The Sims" – 25

"Tom and Jerry," Warner Bros. Discovery– 85

United States Postal Service, Global Icons – 250 

World of Tanks – 15  

“Zog,” Magic Light Pictures – 15 

2026

Beatrix Potter, Penguin Ventures – 160 

“Calamity James,” Beano – 40 

“Dennis The Menace,” Beano – 75 

Sonic the Hedgehog – 35

Read our article looking at the notable properties entering the public domain this decade.

Do you have a brand or IP with an anniversary in 2024 and beyond? Let us know what you have planned by sending an email to [email protected]. 

About the Author(s)

Ian Hart

Senior Digital Editor U.K. & EMEA, License Global

Ian joined the License Global editorial team in May 2022 as digital editor for the U.K. and EMEA, becoming Senior Digital Editor in April 2023.

Ian is a huge fan of sports and entertainment brands and, as a father, toys and kids' brands are a large part of his life!

He has been at Informa (formerly UBM) since 2018, where he was previously the editor of SHP, a B2B digital publication aimed at health & safety professionals.

Ian studied journalism at university before spending seven years in online fantasy gaming. Prior to moving to Informa, Ian worked in B2B trade print media, in the automotive sector, working on various publications aimed at independent automotive technicians and parts distributors.

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