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Rubik’s Cube at 50: Spin Master Announces Anniversary Collabs

Celebrations will include innovative products, collaborations and the first official Rubik’s Cube casual mobile game release.

License Global

January 25, 2024

2 Min Read
Rubiks 50th Anniversary Logo, Spin Master
Rubiks 50th Anniversary LogoSpin Master

Spin Master is launching a yearlong campaign dedicated to the Rubik’s Cube during its 50th anniversary year. The milestone will be celebrated with a multifaceted, yearlong marketing campaign themed “Make Your Move,” to inspire the next generation of problem solvers. This will include new launches, product collaborations and the debut of a new mobile game, “Rubik’s Match.”

“The Rubik’s Cube is an iconic puzzle that has permeated pop culture, captivating millions of curious minds for generations,” says Doug Wadleigh, president of toys, Spin Master. “As we celebrate this remarkable milestone, we will honor the Rubik’s Cube’s enduring global impact, inspiring new generations to explore the cube and encouraging past generations to rediscover it.”

According to Spin Master, one in every seven people has tried the Rubik’s Cube, but most people fail to complete the elusive solution. The “Make Your Move” campaign aims to change that by focusing on inspiring solvers.

“The Rubik’s Cube is a piece of art,” says Ernő Rubik, creator, Rubik’s Cube. “It comes to life when we attempt to discover our own solutions to the vast complexity of the challenge. It speaks to the universal values in human nature: curiosity, perseverance and ingenuity. Recognizing the Cube’s 50th anniversary is a celebration of these eternal values.”

Related:State of Play: Toy Trends on Display at London Toy Fair 2024

Spin Master’s new Rubik’s Cube products include:

  • Rubik’s 50th Anniversary Retro Cube – Displayed in a replica of the 1980s issue packaging, this blast from the past is decorated with the original Rubik’s logo and classic-colored stickers

  • Rubik’s Sensory Cube – Designed for the visually impaired community and launched in partnership with the National Federation of the Blind, this unique 3x3 cube has a tactile shape for each color; even the packaging will include braille

  • Rubik’s Gridlock Board Game

  • Rubik’s Connected  X – Bringing together the physical and digital world in a Bluetooth-enabled 3x3 cube

  • Rubik’s Cubers – Featuring iconic characters, including Batman, Ironman, Spider-Man and Black Panther

  • Rubik’s 3x3 Speed Cube – Redesigned for competition, the Speed Cube features sticker-less panels, internal magnets for smooth movements and adjustable tensions to create a customized cube experience

Limited-edition collaborations will also be available throughout the year, including Barbie, Stranger Things, Wednesday Addams and Hello Kitty.

Later this year, Spin Master’s Digital Games creative center will leverage the Rubik’s Cube IP, bringing it into the casual gaming space with the introduction of “Rubik’s Match,” a mobile game developed by Nørdlight Games, Spin Master’s Stockholm-based digital game studio. The game will deliver a fresh 3D take on the match-3 game genre.

About the Author(s)

License Global

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