L.O.L. Surprise! Celebrates the 50th Anniversary of Hello Kitty

MGA Entertainment (MGA) has announced its collaboration with Sanrio to honor Hello Kitty in celebration of her 50th anniversary in 2024. The newly released L.O.L. Surprise! Loves Hello Kitty Limited-Edition Collection features two L.O.L. Surprise! tots styled in Hello Kitty-inspired outfits and packaged in a new Hello Kitty-shaped ball, complete with her ears and a 50th-anniversary bow.

“L.O.L. Surprise! is proud to partner with Hello Kitty in celebration of this momentous anniversary, bringing together two iconic brands that share a common message to children and adults around the world,” says Isaac Larian, founder, chief executive officer, MGA Entertainment. “The L.O.L. Surprise! Loves Hello Kitty Collection is the perfect way to celebrate both beloved brands.”

The limited-edition L.O.L. Surprise! tots feature Hello Kitty-themed fashions and accessories in a pastel color scheme chosen by Sanrio, especially for the anniversary. The tots – Crystal Cutie and Miss Pearly – include seven surprises to unbox, including an outfit, shoes, two accessories, a purse and a sticker.

“For five decades, Hello Kitty has inspired generations, and her message of friendship, kindness and inclusivity transcends cultures and continues to resonate with fans of all ages,” says Craig Takiguchi, chief operating officer, Sanrio. “In celebration of Hello Kitty’s milestone year, the new special-edition L.O.L. Surprise! Dolls are a symbol of friendship, creativity and self-expression, and we hope they inspire kids across the globe to be themselves and embrace their individuality.”

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The L.O.L. Surprise! Loves Hello Kitty Limited-Edition Collection is available at Walmart, Target, Amazon and Lolsurprise.com in the U.S. and major retailers globally.