YuMe Toys Secures EMEA Deal with Sanrio for Hello Kitty’s 50th Anniversary

YuMe Toys has announced it is set to launch a Hello Kitty range in 2024 to commemorate Hello Kitty’s 50th anniversary. The range will hit shelves across Europe, the Middle East and Africa in spring.

YuMe’s celebratory-inspired range of collectible products features both classic and new Sanrio characters such as Hello Kitty, Kuromi, Cinnamoroll and My Melody. The collection includes two doll collections, four ranges of keychains with hand straps and an assortment of Little Moon Light figurines.

“We are thrilled to launch this innovative range of Hello Kitty collectibles, particularly in Hello Kitty’s 50th anniversary year,” says Ken Goodisson, commercial director, EMEA, YuMe Toys. “Our inspired range of figurines, glowing Little Moon Lights and keychains, coupled with new streaming content, will undoubtedly delight the global Hello Kitty fan base, spanning from young kids to adults who have adored her for five amazing decades.”