Tetris Readies for 40th Anniversary in 2024

Ahead of the anniversary, Tetris is updating their roster of merchandising agents.
License Global

February 23, 2022

The "Tetris" logo
The Tetris Company

The Tetris Company has announced changes to its worldwide network of merchandise licensing agents for the Tetris brand, including new agent signings and renewals. These changes come as the company heads toward the video game brand’s 40th anniversary in 2024. 

“We’re always looking to bring new partners on board who will help grow the Tetris brand with fresh products and experiences that are innovative, fun and meaningful for our global fan base,” says Megan Buettner, consumer products head, Tetris. “With the 40th anniversary of Tetris on the horizon, we look forward to working with all our new and existing network of licensing agents to make it the most memorable celebration yet.” 

Updates to the Tetris brand’s merchandise licensing agent network include: 

  • The Tetris Company has extended its agency agreement with Lisle Licensing for U.K., Ireland and Channel Islands, managed by Francesca Lisle.  
    • Brand Fresh Management, led by Janice Ross, will continue to manage licensing agreements for the U.S. and Canada.   
      • IMG will continue to manage Asia-Pacific region (APAC), under the guidance of Miki Yamamoto, in addition to Brazil with support from Glenn Migliaccio.  
        • Wildbrain CPLG, led by John Taylor, will now represent the Tetris brand in France, Italy and India. In addition, CPLG’s representation will continue in Iberia, Central Eastern Europe (CEE), Commonwealth of Independent States, including Russia (CIS), Benelux, Greece, Turkey, the Middle East and North Africa (MENA) and the Nordics (Finland, Sweden, Denmark, Norway). 
          • The Tetris Company has signed Studio 100 to the agency roster for Germany, Switzerland and Austria, under the guidance of Joachim Knödler. 
            • KOPA Licensing, with the support of Carlos Carvajal, will expand coverage for the brand in Colombia, Peru, Chile, Ecuador, Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. 

              Current representation for the Tetris brand also includes WP Brands in New Zealand and Australia, managed by Lim Mi-Kyoung, and Born Licensing for global promotions and advertising under David Born. 

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