Sony Pictures Entertainment Worldwide Consumer Products and Penguin Random House U.K. (and Penguin Ventures) have joined forces for a worldwide licensing and consumer products program in anticipation of the theatrical release of Peter Rabbit 2.
The deal covers the U.K. and Ireland, Australia, New Zealand and Japan. The new film will see Peter Rabbit and his furry friends embark on a new adventure and is based on the Peter Rabbit book series by Beatrix Potter.
“We’re thrilled to be working with Sony Pictures Entertainment again and look forward to expanding our successful licensing and consumer products program for this second movie,” says Susan Bolsover, licensing and consumer products director, Penguin Ventures.
Penguin Random House U.K. will exhibit at Brand Licensing Europe at Stand E70.