Kids Preferred Highlights Spring Lines

Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.

April 6, 2018

Kids Preferred Highlights Spring Lines

Line includes books and toys to ride-on vehicles and cuddle buddies.


First, the Rudolph the Red-Nosed Reindeer collection will feature a foam character set; a sew-n-stuff set featuring Rudolph, Bumble and Clarice; a painting set; and a series of super dough ornaments.

Next, Kids Preferred has unveiled a line of toys based on the book

Guess How Much I Love You

. The range, set to launch this spring, consists of a Big Nutbrown Hare, Little Nutbrown Hare, Waggie Musical and a rubber teether.

The company has also revealed a series of licensed ride-ons, which feature brands such as Disney’s Mickey and Minnie Mouse,

Pete the Cat, The Very Hungry Caterpillar, Peter Rabbit,

Bentley, Land Rover, Lamborghini, Mercedes-Benz and Maserati.

Furthermore, Kids Preferred will expand its current collection of characters to include

Pete the Cat

. The new collection, inspired by the book series, will include a backpack,

lunch bag, retro tin lunch box, gel cold pack, five-piece plate set, reusable color me placemat, a four-piece wooden instrument set, umbrella, super dough, playground ball and more.

The company will also launch a series of books for the brand, including

Pete the Cat Too Cool for School, Pete’s Bug Lunch, Rocking in My School Shoes


I Love My White Shoes


Meanwhile, in celebration of the 50th anniversary of

Brown Bear, Brown Bear, What Do You See?

, Kids Preferred has also revealed a new range based on The World of Eric Carle–including

The Very Hungry Caterpillar

puzzle set, pull along xylophone, magnetic clock and shape sorter, a block set and shape sorter and mini plush; as well as a

Brown Bear, Brown Bear, What Do You See?

-branded baby bear and little bear library.

In addition, the company has also partnered to release a collection based on Beatrix Potter’s

Peter Rabbit

. The collection will include a jiggle, soft teether book, cuddle pal, hand puppets, a five-piece melamine set, activity toys, musical toys, puzzles, plush and more.


Goodnight Moon

the company has added themed cuddle buddies, bean bag bunnies, teether activity toys, rattle bunnies and a soft book.

Finally, the company has joined forces with Fisher-Price to create an elephant, giraffe, monkey and toucan wrist rattles; monkey and lion ring rattles; a toucan zippie; monkey and lion booties; and monkey, elephant and alligator chime and chews.

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