Hallmark's Itty Bittys Take Off

Sales of Hallmark's Itty Bittys plush line featuring a range of licensed characters have increased 600 percent from 2013.

The collection has grown from eight characters to more than 50 from a variety of licensors including DC Comics, The Wizard of Oz and Rudolph the Red-Nosed Reindeer (available in October), as well as favorite superheroes, princesses and movie characters

The Iitty Bittys collection is set to grow even more in 2015 with new characters, licenses and new products, such as Itty Bittys BIGGYS (a larger versions of miniature plush).