Petco Health and Wellness Company has announced an expansion to its existing exclusive retail partnership with Canada’s retail brand, Canadian Tire. Petco announced a similar store-in-store partnership with Lowe’s in the U.S. last January.

“Canadian Tire’s legacy as an admired go-to retailer for living, playing, fixing, automotive and seasonal products has cemented them as a household name in Canadian homes,” says Amy College, chief merchandising officer, Petco. “Through our exclusive expanded partnership with Canadian Tire, we’re growing awareness of – and access to – Petco’s health and wellness products within Canada’s dynamic and rapidly growing pet market. Four years after our teams brought this exciting and innovative concept to pet parents, the continued growth of our partnership speaks to pet parents’ deep confidence in Petco’s pet care expertise, as well as the power and reach of Canadian Tire’s connection with local markets. These shop-in-shops will continue to bring innovation to existing Canadian Tire pet parents and attract new customers for years to come.”  

 The two retailers will significantly increase inventory of Petco’s premium, owned and exclusive pet products and its lifestyle and fashion brand for pets, Reddy. The shop-in-shop experience will also feature a variety of additional Petco brands. 

Related:The Dodo, Petco Team for Pet Wellness Destination

“With 60% of Canadian households home to a family cat or dog, pet is an important product category with strong potential for growth rooted in value, relevance and trusted brands for our customers,” says Michael Magennis, senior vice president, general merchandising, Canadian Tire Retail. “Since partnering with Petco in 2018, we have seen double-digit growth in the category with a marked increase in customers shopping the pet category for the first time.”